An advertising and public relations firm has been hired to launch a marketing campaign to help kick start tourism in Ellenville/Wawarsing area.
The campaign, which will begin this year and extend into 2017, will promote a variety of outdoor activities, restaurants and historic sites, as well as Shadowland Spaces, a walkable downtown and other attractions available to visitors.
BBG&G Advertising, of Campbell Hall, has been hired by the Ulster County Economic Development Alliance to develop and implement the year-round campaign.
The marketing campaign is part of the “Ellenville Million” initiative launched by Ulster County after the former Nevele Resort in Wawarsing was passed over by the state for a casino license.
Hein proposed, and the Ulster County Legislature approved, a $1 million fund intended to help revive the economy of the greater Ellenville area.
The Ellenville Million Committee, established to recommend how to spend the money, developed a plan that focused on infrastructure improvements, a marketing plan for the region, parks and rail trail development, Main Street improvements and high-speed internet access.
Deborah Garry, Partner of BBG&G Advertising, said in a press release that the marketing campaign will include a new website, public relations and multimedia marketing tactics promoting Ellenville’s assets to visitors and potential business.
“The ‘Ellenville Million’ initiative opens up great opportunity,” Garry stated. “Between Ellenville’s natural scenic beauty and the revitalization efforts, it’s the ideal time to implement a well-thought-out placemaking and marketing strategy that will celebrate everything the town has to offer.”
Ulster County Tourism Director Rick Remsnyder said the contract with BBG&G will help the county Tourism Department move forward with an “integrated strategy” to drive tourism and economic growth.