Ellenville focus of marketing campaign

Canal Street Ellenville

ELLENVILLE, N.Y. >> The Ulster County Economic Development Alliance has launched a new comprehensive marketing plan geared toward Ellenville and the surrounding town.

The “Find Yourself in Ellenville,” campaign features a new website, social media accounts, digital and print advertising, public relations printed materials and seasonal events, all designed to attract tourists and new business to the area.

Developed by BBG&G Advertising and Public Relations, the marketing campaign was funded through the county’s Ellenville Million Initiative.

“We think this is a very positive concept just to put us into the picture of things happening in Ulster County and how to market the area, especially with the added emphasis of our parks and recreation in the Ellenville area,” said Ellenville Mayor Jeff Kaplan. “Ellenville for some time, at least in the opinion of many Ellenville people, was left out of the loop in a lot of the marketing of Ulster County and the area in general.

Wawarsing Supervisor Leonard Distel said the town is already anticipating increased tourism and business as a result of the new effort.

According to a press release announcing the new marketing campaign, the new website details opportunities for business, tourism, hospitality, outdoor recreation and a litany of other interests that would draw people to the area, as well as a blog “Find Ellenville,” that will offer insider tips and profiles of local business owners.

The website also features trail guides, travel deals, a calendar of events, suggested itineraries, dining options and a business section.

The marketing campaign is one of a number of initiatives being funded through a $1 million grant through the county intended to revitalize the Ellenville and Wawarsing economy following news that the state Gaming Commission would not grant a casino gaming license to the Nevele in Ellenville.

Other grants have gone to help fund the restoration of the Hunt building in the center of the village, to upgrade the storefronts in the village, and engineering work to hook the town into the village water and sewer system.

Kaplan said some of those projects are already bearing fruit for the village. “The village is getting rave reviews,” he said. Now the Hunt is looking that much better … it’s making a big difference.”

He said that work being down at the Shadowland to upgrade the theater and expand the season — a project that also received funding through the Ellenville Million initiative — has also “really been very positive.”

“Ultimately what we’re looking at are pieces of a puzzle to restore rebuild and moving beyond what we have, and the Ellenville Million is providing some of the pieces to that puzzle,” he said.

Source: http://www.dailyfreeman.com/general-news/20160917/ellenville-focus-of-marketing-campaign